Aclarity, LLC (formerly ElectroPure) is a startup started at the University of Massachusetts, Amherst that designs, tests, and develops innovative water purification devices for various applications. Its core patent-pending electrochemical technology removes pathogens, metals, and other impurities from water. Aclarity is currently focusing on the residential and commercial markets to produce a cost effective, low maintenance, and comprehensive home treatment solution to ensure safe, clean, and reliable drinking water. However, the core technology is scalable and the company is actively looking into other market segments.


Global Water Crisis

The unrelenting growth in human population has created a consistent increase in the demand for the Earth’s limited supply of freshwater. Thus, protecting the integrity of our water resources has become one of the most essential environmental issues of the 21st century[1]. According to, a child dies every 90 seconds due to waterborne diseases[2]. Cleaning the world’s water supply will not only reduce this gruesome number, but also allow all people around the world to live happier and healthier lives.

Access to safe drinking water is a global issue, and we have seen it on a catastrophic scale in the United States. The events that unfolded in Flint, Michigan were a devastating example of how poor water quality can ruin people’s lives. 561 children exceeded the CDC’s lead guidance level in blood[3] and there were multiple deaths from Legionella outbreaks due to aging infrastructure and poor management. This, however, is not an anomaly, as seen in the map below of lead levels from residential drinking water across the entire United States[4]. The regulatory action level for lead in U.S. drinking water is 15 ppb. It is astonishing to see these high lead levels all around the U.S. With the current lack of state and federal funding and our continual failing infrastructure, water quality issues are on the rise. Aclarity is here to solve this seemingly impossible task.


[1] Zahran et al. (2017). Four phases of the Flint Water Crisis: Evidence from blood lead levels in Children. Envir. Res. 160-172
[2] Tap Water Watch (2017). Presence of Lead in US Drinking Water
[3] National Academy of Engineering (2017). NAE Grand Challenges for Engineering
[4] (2017). The Water Crisis